Please carefully read these Rakuten Browser Extension Terms before installing or using the Rakuten Browser Extension (referred to herein as our "Browser Extension"). These Rakuten Browser Extension Terms, together with the Rakuten.com Terms and Conditions and Privacy Policy, which are hereby incorporated by reference, form a legally binding agreement (collectively, the “Agreement”) that governs your use of the Browser Extension provided by Ebates Performance Marketing, Inc. dba Rakuten Rewards (“Rakuten,” “we,” or “us”). Any capitalized terms used in these Browser Extension Terms not expressly defined will have the meanings ascribed to them under the Agreement.
The Browser Extension is made available by Rakuten to enhance your shopping experience with our Services by displaying on your browser various Rakuten deals, promotions, coupons, and Cash Back shopping opportunities ("Offers"), that are relevant to your browser activity, such as alerting you when coupons are available at a merchant you are browsing or when Cash Back is available through our Services for a product you searched. For those Offers surfaced in your browser, the Browser Extension will prompt you to start your Cash Back shopping session with Rakuten. The Browser Extension may also assist us with confirming your Cash Back faster through our Instant Cash Back functionality, where available, offer you reminders for items you left behind in your shopping cart, and offer to apply available coupons to your shopping cart when checking out with a merchant or Affiliate Store.
1. Information collection and purposes. By installing the Browser Extension, you direct Rakuten to automatically collect relevant information on the pages you visit on your browser, including certain web-based generative AI applications, so that we can surface personalized and/or relevant Offers. The Browser Extension, whether you are interacting with it or not, will collect information about the, products, coupons, deals, merchants, and offers that you view, click, or search for on your browser, including date and time of use, browser type, browser version, device type, URLs of web pages visited, general information about the visited web page, product searches, product search results, information about products added to cart, and other product information. Rakuten may collect this information from certain merchants and not all Affiliate Stores. The collection of this information enables Rakuten to provide you more personalized Offers and/or more relevant information about our participating merchants via our Services and in email and other direct communications, and to use information about your shopping behavior for internal testing purposes. Regarding your activity in certain web-based generative AI models, we do not collect or store your chat history as the Browser Extension’s functionality is limited to detecting our Affiliate Stores’ names or associated domains within the generative AI’s output for the purpose of surfacing relevant Offers and prompting a shopping session.
The Browser Extension will also collect and use data, such as the order contents and order total, from order confirmation pages, so we may confirm your Cash Back faster and more reliably (“Instant Cash Back”) and understand what Offers and promotions to recommend or communicate to you next. Instant Cash Back may not be available at all Affiliate Stores.
2. Cookies. If you start a shopping session using the Browser Extension, it will set a cookie other similar tracking technologies) on your device through our affiliate network for the purpose of tracking your shopping session and crediting your Cash Back reward — just as if you had begun your shopping experience via any of our Offer links on our website (www.rakuten.com). If you did not start a shopping session using the Browser Extension, the Browser Extension may still offer you the ability to start a Cash Back shopping session when you arrive at an Affiliate Store’s website through browsing. In the event you accept the offer to start a Cash Back shopping session with Rakuten at the Affiliate Store’s website, the Browser Extension will then set a cookie (or other similar tracking technologies) on your device through our affiliate network for the purpose of tracking your shopping session, which will overwrite any cookies or other similar tracking mechanisms from other affiliate marketing companies related to the Affiliate Store that were already present on your computer or browser, so that you can be credited a Cash Back reward from Rakuten .
3. Data Retention and Deletion. Any data collected by the Browser Extension will be used, stored, and/or disclosed in accordance with our Privacy Policy.
4.Your Choices with the Browser Extension. You may turn off certain features of the Browser Extension, such as receiving order confirmations indicating that we successfully tracked your order and showing relevant offers when an Affiliate Store appears in the output of generative AI, by updating the options within the Settings of the Browser Extension. You can also stop all collection of information by the Browser Extension by uninstalling it.
5. Updates to the Browser Extension and these Terms. We may update the Browser Extension when a new version is released or when new features are added. We reserve the right to modify or add features or functions to the Browser Extension but have no obligation to make available to you any subsequent versions or new features that may be included in some versions of the Browser Extension.
An update to the Browser Extension may require us to make reasonable changes to the Browser Extension Terms. These updates occur automatically, but we will update these Browser Extension Terms in the event of a material change in the information being collected or a new use for collected information that is materially different from the uses described herein. The most current version of the Browser Extension Terms will be available on our website (available at: https://www.rakuten.com/help/article/rakuten-cash-back-button-privacy-notice-360052819794) and supersedes previous versions. If you do not agree to any modification to the Browser Extension Terms, you can close your Account at any time by accessing your Account’s Privacy Preferences.
6. Third Party Components of the Browser Extension. Attribution notices for third party software that may be contained in portions of the Browser Extension are available here.
Updated: March 13, 2026
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