When you favorite a store, we’ll know to send you special alerts, including additional Cash Back offers for that store. This helps us sort through our thousands of deals to highlight the ones you care about most.
You can assign favorites one of two ways:
- Visit your Favorite Stores in My Account and search for the stores you love.
- Click on the heart that appears on each individual store page on Rakuten.com.
To un-favorite a store, you can follow the same steps.