We encourage all stores to offer Cash Back through the Cash Back Button, but a small number of stores do not participate fully or at all.
Some stores offer Cash Back but do not allow alerts through the Button. In this case, you won’t see a reminder to activate Cash Back when shopping on that store’s website. The “R” icon will flash red, and you can click the icon and then the “Activate Cash Back” button to earn Cash Back. When the icon turns blue, Cash Back has been activated, and you’re ready to shop.
Other stores do not offer Cash Back at all through the Button. In this case, you won’t be able to activate Cash Back using the Button. You can always check Rakuten.com to see if you can earn Cash Back by starting your shopping from the Rakuten website.